Put some color on it! Us the science of psychology to improve conversions rates
How does color affects human behavior on websites?
Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions.
For more information: blog.kissmetrics.com