Psychology of color will increase your website conversions

Put some color on it! Us the science of psychology to improve conversions rates How does color affects human behavior on websites?Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any […]

Human Or Machine: Can You Tell Who Wrote These Poems?

Can a computer write a sonnet that’s indistinguishable from what a human can produce? That’s exactly what computer scientists at Dartmouth College tried to answer Can you tell if a human wrote a touching poem or a machine trying to be a human? Computer scientists at Dartmouth College Made a competition to figure it out: […]

The psychology of emoji

What exactly is driving our use of emoticons? The answer is quite simple, they make us feel good Did you know that over a five-month period in 2013 emoji’s were used over 1.7 billion times on Twitter? Emoji’s are a fun way expressing yourself whether you are feeling 🙂 or 😀 or just 🙁 But way it […]